In 1929, the US economy became increasingly prosperous, and the industrial production index reached an astonishing 126. In the autumn of the same year, the worst economic crisis in the history of the United States broke out. The price of the stock market fell to a minimum, and a worldwide economic recession followed.
At the moment, the wearable market is booming. According to market research firm IDC's latest market report, shipments of wearable devices worldwide exceeded 11.4 million units in the first quarter of this year, almost three times that of the same period in 2014 (3.8 million). .
However, a recent market research company reported that about one-third of "smart wearable device" users will stop using it within six months of purchase. The substantial increase in product sales indicates the huge potential of the wearable market, and user activity and product stickiness are the continued profit growth points for wearable devices. Behind the seemingly prosperous wearable market, there are actually many worries.
Wearable market: "The wind is blowing, the pig is flying"
Lei Jun used the "standing on the Internet, the pigs can fly" to describe the rapid development of the smart phone industry in the "Internet" era. Nowadays, the slogan of the "smart" era has arrived, and smart cars, smart bicycles, artificial intelligence and other fields are full of flowers, and the era of full-blown smart devices is approaching. At the same time, smart wearables are also taking the wind. As a pig on the “smart†vent, the wearable market has taken off.
In recent years, with the advancement of sensor technology, the reduction of energy consumption of components, and the introduction of wireless standards such as low-power Bluetooth, wearable devices continue to grow at a high speed. According to the latest market report released by market research firm IDC, wearable devices have shown steady growth for the eighth consecutive quarter. In the first quarter of this year, shipments of wearable devices worldwide exceeded 11.4 million units, almost three times that of the same period in 2014 (3.8 million).
The huge increase in sales indicates that the wearable market is hot, and the strength of the industry giants is the inexhaustible driving force for the development of the industry.
On June 19 this year, wearable device company Fitbit listed on the New York Stock Exchange, with a 48.4% increase on the first day. The current market value has exceeded 40 billion yuan. Fibit's launch ignited the wearable market, and its powerful radiation effect on the wearable market should not be underestimated. As the first successful company in the wearable field, Fibit is bound to attract more manufacturers to join the ranks of wearables, followed by a wider audience of wearable devices and a flood of capital markets.
In China, the wearable market is getting hotter and hotter. According to the iiMedia Research index, China's wearable device shipments increased by 169.2% this year to reach 35 million. In July last year, Xiaomi bracelets went on the market. As of June 30, the total sales volume of Xiaomi bracelets exceeded 6 million, becoming the Internet company with the second largest sales volume in the world. In addition, some small and medium-sized CPs can not be underestimated, such as the B-round financing of the bracelet, the sports field Tenghai Vision (body memory), health care medical field Jiu'an Medical, Bao Laite and so on.
In addition, Samsung, Apple, Pebble's smart watches have also accelerated the development of the wearable market. According to the IDC report, Samsung shipped 600,000 global wearable devices in the first quarter, making it the only Android Wear smart watch manufacturer to enter the top five. Pebble sold 700,000 smart watches in 2014 (expected to be 800,000 this year). Although the sales volume is far less than that of wristband wearables, this sales performance is not a small number as a smart watch.
As the first wearable product launched by Apple, Apple Watch has been highly sought after. The Apple Watch has a pre-determined volume of more than one million on the first day of listing, far exceeding the annual sales of Android watches. Although the follow-up performance of Apple Watch is disappointing, but from the market view of the first day of Apple Watch, it can be seen that users expect high expectations for smart watches, that is, if you can make the products better, The wearable market is very broad.
In short, with the addition of giant manufacturers and capital markets, the wearable market has become a booming industry.
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