Four big ideas about medical entrepreneurship

Four views on medical entrepreneurship

The prototype of the medical library product was born in early 2012, when I was still studying in Switzerland, my computer and iPad, accumulated 6 months of clinical data lost. After being hit hard, I called my wife to let her get 500,000 and started preparing for this app. My initial heart is: for clinical research cases, you can organize them after you shoot them. After setting the rules, others can help with secondary sorting, work breakdown, teamwork and saving multimedia materials. Therefore, the case tool is a core, especially suitable for the "morphology" department represented by dermatology, plastic surgery, orthopedics, ophthalmology. However, simple case tools, academic literature, and guide paths are some low-frequency applications, and most doctors are not so fond of learning to do research.

Viewpoint 1: Entrepreneurship can also be a big platform from the beginning

In fact, even if the strategy of this kind of thing is 100,000 people know what it is, it is to be bright and upright, to attack the market and tell the market to form clear expectations. Deliberately making God mysterious, concealing, and suddenly making a big move is a manifestation of lack of confidence. If it is not for marketing, it is worthless.

From the first voice, I never say that our strategic direction is to directly make a platform and build a small ecology in the future. But the first step is to go through the platform very difficult, usually the path is: tools - community - platform - ecology, constantly evolving. However, most people simply do not dare to think this way. They are all brainwashed by lean entrepreneurs. It is the correct routine that must be “how to do it first,” which is called “path dependence” in our business academics. But because of this, there are very few people to go, but not many opponents.

If you want to do it, do the most, otherwise what is the fun of life? Therefore, our strategic thinking is to directly make the platform in one step, and then try to use the "big and complete" reverse reconstruction, that is, to reverse the shortcomings of products, content and operations, to consolidate the foundation of endogenous growth, and to expand the outsourcing or investment. Layout.

Viewpoint 2: The low frequency can be solved, how to do it?

1. Design roadmap: Introduce content that most doctors like to see, build traffic portals, and take information and video as an example.

For information such as medical science, professional academics, medical information, and social commentary, we talked with them about each other and pointed out the source at the beginning of the article. At the same time, we actively added their advertisements, links, and QR codes to the news. Drainage, increase their brand exposure, and in turn introduce the best medical media that the individual believes is the industry, and continue to aggregate. Dr. Zhang Yu of Dr. Chun Yu gave me the name "Medical Headlines", which is still in use today.

The same route began to aggregate video content, and now there are daytime, medical pulse, MedSci, medical staff, NPN Media, Zhen Li beat and medical tumor assistant. New video sources will continue to be added, including some of our customized teaching and surgery videos. Win-win promotion, increase exposure to each other, if free, everyone is free, if the content side charges, we will be divided into 7:3.

2. Relationship chain precipitation

This is a very important cornerstone of the social economy. Teachers, students, classmates, colleagues, the same region, departments and other relationship chains form a sediment on your platform. When new and old users pull each other, they will continue to bring incremental and incremental Bring incrementally and become active. To this end, we began to gradually focus on the medical education, research, work, life, leisure, entertainment, job hunting and multi-point practice of medical workers. Use high-frequency low-frequency, continuous active, as long as one or two sections are useful or interesting to them, you can let them not delete the app, and keep a lot of time for our large number of low-frequency applications, and the content is deep, and gradually complete multiple times. The process of oligomerizing applications into high frequencies.

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