The implementation of the basic drug system, in particular the implementation of the recruitment system with the exclusive bid for the "one product, two regulations, three dosages" model of the Anhui model, puts forward a new proposition for the generic drug manufacturers: generic drug companies respond to industry and market competition. Where is the foothold? Many people think that the answer to this question is "price." The author has different opinions: The price is only the final form of expression, which is caused by many factors. The core element of generic drug companies' response to competition should be the establishment of a market competitive advantage that will ultimately be realized after the reduction of costs after the improvement of corporate efficiency and the increase in sales. The "efficiency management" of general pharmaceutical companies can be improved from the following three aspects.
Supply Chain Management. A complete supply chain includes procurement, production, distribution, terminals, and consumers. Waste and non-rigidity in each of these aspects may ultimately put the company's net profit on the market. Therefore, generic drug manufacturers must have sound processes for control and supervision.
Specifically, an efficient supervision and bidding mechanism should be introduced in the procurement process to ensure that the selected raw and auxiliary materials are of high quality and low price to reduce production costs. In the production process, we must introduce full-process monitoring to ensure the success rate in all aspects of process improvement preparation, personnel production skills, and production process control, reduce unnecessary waste, and maximize product quality. At the distribution level, to find the best and most suitable logistics and distribution units and distributors to maximize efficiency, suitable logistics distributors can use the most economical and reasonable price to send goods to designated locations to ensure that the goods are delivered with minimal damage and loss. . Excellent distributors can develop the maximum value of the product through strong distribution and terminal direct development. At the terminal sales level, the market influence of companies and products is enhanced through a good product image and sales base, which lays a solid foundation for subsequent product entry into the market. Here mainly talk about the channel driving and recognition brought by channel branding. At the consumer level, patients' recognition of product quality results in secondary purchases, which greatly increases the company’s sales and brand reputation. At the same time, the high stability of the quality guarantees that the company will not investigate and deal with the drug surveillance system and reduce unnecessary time and expenses.
Staff management. The internal support staff is simple in structure, ensuring the efficiency of the work and strict requirements and definitions in the management system. In particular, in support of sales, it is possible to timely and efficiently interface with market personnel, and send the information and procedures required by the business staff to the hands of the relevant business personnel in the first time without errors, which not only avoids the waste of duplicate mailing materials, Can well promote the development of the business people's market.
The management system of the external sales personnel must be thoroughly improved, and the payment and cancellation, attendance management, and other aspects should be guaranteed to enable front-line personnel to clearly and clearly understand and have a sense of job security. Formulate clear task goals and assessment systems to create a good competitive atmosphere for rewards and punishing.
Marketing. The comprehensive use of various policies and measures to ensure that the right expenses can obtain the largest possible market sales output can be considered from three aspects: First, to fully integrate the situation of enterprises, markets and competitors, and formulate reasonable and efficient policies to promote market development. Second, through the policy inclination to make competitive products bigger and stronger in competitive markets, to increase the sales volume of single products, and to obtain a better return for the flat-rate expenses; and third, to use policy advantages to win less. Actively use the basic drug bidding and other policy factors, and ensure that the products are successfully bided through the various resources in the location where the enterprise is located, so as to maximize the sales volume of the product by using the distribution network of the commercial company without requiring more people to promote.
The implementation of high-efficiency management strategies by general drug manufacturers is imminent. This high-efficiency management strategy eliminates waste through efficient process management, reducing costs and reducing costs, and increasing efficiency to ensure sales. This "one reduction and one increase" is the only way for general drug companies to win future market competition.
Supply Chain Management. A complete supply chain includes procurement, production, distribution, terminals, and consumers. Waste and non-rigidity in each of these aspects may ultimately put the company's net profit on the market. Therefore, generic drug manufacturers must have sound processes for control and supervision.
Specifically, an efficient supervision and bidding mechanism should be introduced in the procurement process to ensure that the selected raw and auxiliary materials are of high quality and low price to reduce production costs. In the production process, we must introduce full-process monitoring to ensure the success rate in all aspects of process improvement preparation, personnel production skills, and production process control, reduce unnecessary waste, and maximize product quality. At the distribution level, to find the best and most suitable logistics and distribution units and distributors to maximize efficiency, suitable logistics distributors can use the most economical and reasonable price to send goods to designated locations to ensure that the goods are delivered with minimal damage and loss. . Excellent distributors can develop the maximum value of the product through strong distribution and terminal direct development. At the terminal sales level, the market influence of companies and products is enhanced through a good product image and sales base, which lays a solid foundation for subsequent product entry into the market. Here mainly talk about the channel driving and recognition brought by channel branding. At the consumer level, patients' recognition of product quality results in secondary purchases, which greatly increases the company’s sales and brand reputation. At the same time, the high stability of the quality guarantees that the company will not investigate and deal with the drug surveillance system and reduce unnecessary time and expenses.
Staff management. The internal support staff is simple in structure, ensuring the efficiency of the work and strict requirements and definitions in the management system. In particular, in support of sales, it is possible to timely and efficiently interface with market personnel, and send the information and procedures required by the business staff to the hands of the relevant business personnel in the first time without errors, which not only avoids the waste of duplicate mailing materials, Can well promote the development of the business people's market.
The management system of the external sales personnel must be thoroughly improved, and the payment and cancellation, attendance management, and other aspects should be guaranteed to enable front-line personnel to clearly and clearly understand and have a sense of job security. Formulate clear task goals and assessment systems to create a good competitive atmosphere for rewards and punishing.
Marketing. The comprehensive use of various policies and measures to ensure that the right expenses can obtain the largest possible market sales output can be considered from three aspects: First, to fully integrate the situation of enterprises, markets and competitors, and formulate reasonable and efficient policies to promote market development. Second, through the policy inclination to make competitive products bigger and stronger in competitive markets, to increase the sales volume of single products, and to obtain a better return for the flat-rate expenses; and third, to use policy advantages to win less. Actively use the basic drug bidding and other policy factors, and ensure that the products are successfully bided through the various resources in the location where the enterprise is located, so as to maximize the sales volume of the product by using the distribution network of the commercial company without requiring more people to promote.
The implementation of high-efficiency management strategies by general drug manufacturers is imminent. This high-efficiency management strategy eliminates waste through efficient process management, reducing costs and reducing costs, and increasing efficiency to ensure sales. This "one reduction and one increase" is the only way for general drug companies to win future market competition.
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