It takes a month to reach the Mid-Autumn Festival, but moon cake manufacturers have already begun to purchase moon cake ingredients.
It is understood that China's moon cakes are mainly divided into three major schools of Beijing style, Soviet style, Cantonese style. There are more than 60 representative manufacturers such as Daoxiang Village, Weiduomei and Xiangshan, and some hotels and restaurants have also joined the rank of mooncake production. In addition, a small number of large canteens will also make their own mooncakes during the holiday season. In this way, nearly 10,000 catering companies in China are making moon cakes.
With the continuous improvement of people’s living standards and the growing emphasis on health, the domestic moon cake market is bound to conform to the trend of healthy foods, to the direction of low-sugar, low-fat, low-heat and low-salt, differentiated, functionalized, and high-end. Moon cakes will also gradually replace traditional moon cakes, which will occupy a considerable market share. However, moon cake manufacturers have also faced severe challenges while facing opportunities.
The current bulk moon cakes are "popular" and have seized a lot of market share. The main reasons are: First, the current moon cake is listed in the initial stage, the market activity is not high, the end-users are mostly "early taste"-based sales are not showing a blow-off volume growth; Second, the price of bulk moon cake is relatively cheap, consumers buy The enthusiasm is slightly higher; Third, this year is the first Mid-Autumn Festival after the issuance of the “Standard for the Use of Food Additives GB2760-2011â€. According to the new standard, 27 types of additives are prohibited from use in foods, so the moon cake’s shelf life is significantly reduced to 1 ~2 months, higher-priced boxed mooncakes are limited by their shelf life, and listing at this time is obviously unwise.
As the overall performance of bulk commodities this year is weak, the moon cake industry is also hard to keep up with, and the overall trend of the moon cake industry has slowed down this year. In addition, terminal consumption has failed to concentrate on volume, and manufacturers’ orders have decreased by 1/3. Although the material cost has increased by 10%, the overall selling price this year has been relatively stable. Most manufacturers have indicated that they do not require much money, as long as they can keep their market share in previous years.
Although the temperature gradually decreased, the overall operating rate of downstream food, moon cakes, fillings and other production companies rebounded, market purchases and sales are gradually active, and the transaction status has reached a new level compared with the previous period. However, due to the sluggish performance of the terminal industry, market demand will decline this year. The output of moon cakes will fall by 28.5% from the same period of last year. The number of products related to the purchase of sugar, starch sugar, and food additives is bound to be affected.
On the other hand, frequent outbreaks of food safety incidents and the use of food additive-related products during the year have caused some moon cakes to shorten their warranty dates, delayed their time to market, raised raw material costs and exacerbated sales pressure.
In summary, the prices of related products such as sugar, starch sugar, food additives, etc., during the early Mid-Autumn Festival are likely to maintain stable or slightly upward momentum, and the space and extent of their rise will be subject to certain restrictions.
It is understood that China's moon cakes are mainly divided into three major schools of Beijing style, Soviet style, Cantonese style. There are more than 60 representative manufacturers such as Daoxiang Village, Weiduomei and Xiangshan, and some hotels and restaurants have also joined the rank of mooncake production. In addition, a small number of large canteens will also make their own mooncakes during the holiday season. In this way, nearly 10,000 catering companies in China are making moon cakes.
With the continuous improvement of people’s living standards and the growing emphasis on health, the domestic moon cake market is bound to conform to the trend of healthy foods, to the direction of low-sugar, low-fat, low-heat and low-salt, differentiated, functionalized, and high-end. Moon cakes will also gradually replace traditional moon cakes, which will occupy a considerable market share. However, moon cake manufacturers have also faced severe challenges while facing opportunities.
The current bulk moon cakes are "popular" and have seized a lot of market share. The main reasons are: First, the current moon cake is listed in the initial stage, the market activity is not high, the end-users are mostly "early taste"-based sales are not showing a blow-off volume growth; Second, the price of bulk moon cake is relatively cheap, consumers buy The enthusiasm is slightly higher; Third, this year is the first Mid-Autumn Festival after the issuance of the “Standard for the Use of Food Additives GB2760-2011â€. According to the new standard, 27 types of additives are prohibited from use in foods, so the moon cake’s shelf life is significantly reduced to 1 ~2 months, higher-priced boxed mooncakes are limited by their shelf life, and listing at this time is obviously unwise.
As the overall performance of bulk commodities this year is weak, the moon cake industry is also hard to keep up with, and the overall trend of the moon cake industry has slowed down this year. In addition, terminal consumption has failed to concentrate on volume, and manufacturers’ orders have decreased by 1/3. Although the material cost has increased by 10%, the overall selling price this year has been relatively stable. Most manufacturers have indicated that they do not require much money, as long as they can keep their market share in previous years.
Although the temperature gradually decreased, the overall operating rate of downstream food, moon cakes, fillings and other production companies rebounded, market purchases and sales are gradually active, and the transaction status has reached a new level compared with the previous period. However, due to the sluggish performance of the terminal industry, market demand will decline this year. The output of moon cakes will fall by 28.5% from the same period of last year. The number of products related to the purchase of sugar, starch sugar, and food additives is bound to be affected.
On the other hand, frequent outbreaks of food safety incidents and the use of food additive-related products during the year have caused some moon cakes to shorten their warranty dates, delayed their time to market, raised raw material costs and exacerbated sales pressure.
In summary, the prices of related products such as sugar, starch sugar, food additives, etc., during the early Mid-Autumn Festival are likely to maintain stable or slightly upward momentum, and the space and extent of their rise will be subject to certain restrictions.
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