Registered Network has just announced the completion of 394 million US dollars of financing, with a market value of more than 2 billion US dollars, becoming a unicorn enterprise in the mobile medical industry. From the popularity of 2014 to the warming of 2015, mobile medical companies are also favored by capital while the concept of mobile medical care is deeply rooted in the hearts of the people.
For mobile medical care, some people say that it is only the “Jianghu Langzhong†walking on the Internet, and some people have seen the potential trillion market. I have contacted many mobile medical practitioners, most of which are in a state of burning money, and a few profitable companies lack a clear profit model. For such an "unbearable" industry, why do you let countless people rush to the market today? Take the registered network as an example to talk about the commercial value of mobile medical care.
Frequent financing, why is mobile medicine so favored?
According to the data released by Tencent Finance, although mobile medical care has attracted the attention of investors, over 70% of the financing is Angel Wheel and Round A. With the emergence of the capital winter theory, many investors predict that the second half of 2015 will be the peak of the B round of death, and the registered network has once again refreshed the financing amount on this occasion. I remember that the US tech blog TechCrunch said in an article: "The source of investment returns for the entire VC industry is being concentrated in a few companies." Can't help but make people think, why is the registered network become a star enterprise in the eyes of investors, or why is it so valuable?
As a well-known mobile medical enterprise in China, the registered network reflects the status quo of mobile medical care in China to a large extent. The author believes that the favor of registered network is inseparable from the following reasons.
The first is to find the right entrance to mobile medical.
There are many ways to cut into mobile medical care, and the registered network is undoubtedly catching up with the enthusiasm of the appointment registration. There is a phenomenon in China that even if it is a small illness with a fever, many people will choose to go to the hospital to register for a doctor, especially like an expert clinic. Judging from media reports, many hospitals often have long queues in their registrations, and hospitals are also familiar with many of them. The online registration service was launched to directly meet the user's demand pain points.
The clever thing about registered networks is that with the help of the appointment registration, you can quickly accumulate a large number of patients, doctors and hospital resources. In the traditional medical treatment process, registration is the first step, and then it is waiting, visiting, returning, etc. For mobile medical care, only when it reaches a certain number of users, it is enough to carry out online medical services, medical O2O and other services. As of August 2015, Registered Network has more than 100 million real-name registered users and 190,000 key hospital experts, becoming the first entry point for the largest medical service platform and mobile Internet medical service in China.
Second, the business model of the trend.
Under the big wave of Internet +, a large number of mobile medical startups have emerged, and online consultation, patient communication, medical services, etc. have been realized, but the most difficult thing is user training. After all, the market for mobile medical is still small. And without enough users, the perfect business model is just to draw a cake to fill the hunger.
From 2010 to 2014, Registered Network has been promoting its online registration service. It was not until 2014 that an attempt was made to create an integrated service chain and to expand the area of ​​coverage. In addition to the registered service, help patients find the doctor's number before the visit, provide payment solutions for patients, and strengthen communication between doctors and patients. For this reason, the registered network has been favored by BAT. Before that, it jointly launched online registration service with Taobao, but was forced to stop. And cooperate with China Mobile, Baidu, etc. to launch health consulting services.
So far, Internet giants such as BAT have entered mobile medical care. In addition to capital investment, Ali established Ali Health, and Baidu launched Baidu doctor. The development model of registered network has seized the absolute advantage of registration, making follow-up services become a reality, and has become a guest of Internet giants and investment institutions.
It can be seen that among many mobile medical players, the commercial value of companies such as Registered Network and Chunyu Doctors has found a feasible development model. However, for investors, the ability to attract investment interest is not the current scale and profit and loss situation, financing is more reflected in the future value of a company. And what are the market prospects that are worth exploring?
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