"Internet Plus" Adds New Year Flavor

On the Spring Festival of the Year of the Monkey, the reporter then took their parents to the Chinese New Year. During the Spring Festival, the reporter passed the video to the elders of his hometown. Nowadays, like reporters, there are not a few young people who use videos to give their elders a New Year's greeting.

In 2015, “Internet+” became a keyword with high exposure in the economic category and will continue to be a hot spot this year.

Today, the Internet has penetrated into every corner. “The time for red envelopes is coming. Everyone is coming out!” On the eve of the New Year’s Eve, the cousin “clicked” in the WeChat group. In an instant, the brothers and sisters exploded in the group. A variety of expressions took turns.

Since Tencent launched the WeChat red envelope in the Spring Festival of 2014, mobile phone grabbing of red envelopes has quickly become a favorite entertainment activity for hundreds of millions of Internet users. Judging from the situation experienced by reporters, New Year's Eve is the climax of this event.

According to reports, compared with previous years, this year's New Year's Eve mobile phone red packets activities, the number of participants, the number of red packets hit a new high: the number of WeChat red envelopes on the day reached 420 million people, sending and receiving total 8.08 billion, is nearly 8 times the Year of the Goat; The total number of red envelope users is 308 million, and the total number of sent and received reaches 4.2 billion; the total number of participations of the Alipay “Interactive” interactive platform reaches 324.5 billion times, which is 29.5 times the number of Spring Festival Gala interactions.

Xia Xueyu, a professor of sociology at Peking University, said that compared with traditional red envelopes, WeChat and other forms of red envelopes have no time and space limitations and are more convenient. At the same time, the process of robberies has increased the interaction and interest among people, breaking the traditional red envelope list. Sexuality.

In addition to grabbing red envelopes, the mobile phone as a mobile Internet terminal device not only adds to the joy of the New Year, but also becomes a way of family interaction. It is becoming a "new year's custom at the fingertips" and it also facilitates people's lives. The application of "Internet +" mode is one of performance.

"Tomorrow, when I return to Beijing, will I have a ride?" On the fifth day of the first month, a friend sent a carpool message to a circle of friends. With the widespread use of taxi software based on the "Internet+" model, people's lives are more convenient.

In the memories of the older generation, new products such as chickens, ducks, fish, fruits and vegetables need to be purchased at the bazaar. Nowadays, the traditional customs of the Spring Festival are still being maintained, the shopping methods have changed, and “online gathering” has gradually emerged.

New Year's Eve must be a necessary item for every family. With the rise and popularity of Internet O2O services, it has become a choice for many families to bring chefs to their homes. People can “easily eat big meals at home”. .

The change of the Internet on the Spring Festival is far more than this. It is not difficult for us to find that in the life, "Internet +" has long been unknowingly integrated into it. The traditional "yearly taste" has not faded in the "Internet + Spring Festival," but has added to the traditional New Year holiday season.