"The Internet is very light, and medical care is very heavy. Simply using Internet thinking to do medical treatment is a matter of evasiveness, while pleading for the church is first and then light, and after getting the offline medical license, then doing Internet services." Founder of Qi Qingtang Liu Ziyuan.
Qiqingtang is located in the traditional Chinese medicine chain clinic. Under the online, it mainly provides traditional Chinese medicine combined with decoction, sweat, phlegm and smoldering to provide customers with diagnosis and treatment services. Online, the online consultation, appointment service, member community and drug delivery door provided by Qi Qingtang are mainly implemented through WeChat.
In 2013, Liu Ziyuan came to Chengdu from Beijing to open a Chinese medicine clinic. He believed that Chengdu has a high degree of acceptance of Chinese medicine, a certain market capacity, and low operating costs. At present, there are 4 chain self-operated Chinese medicine clinics, and about 10,000 online users.
Liu Ziyuan, founder of Qi Qingtang
From the offline counterattack line, how does Liu Ziyuan's Internet + Chinese medicine play?
Offline: Qi Qingtang provides direct professional services for patients with direct + joint expansion
"The medical profession is not what you can treat, but what diseases you can't treat," Liu Ziyuan said.
In the field of Chinese medicine, many startup companies are cutting in from an online perspective. Online consultation, offline transaction services, and drug delivery are the most common service models. However, only through the Internet means can not really solve all medical problems, such as Chinese medicine, Jinhua and other companies are working on the layout of offline Chinese medicine clinics. More and more Internet medical companies have begun to build their own clinics and join the ranks of online medical services to return to the offline. However, companies such as Gushengtang and Junhetang have reversed Internet medical treatment by offline Chinese medicine clinics, and Chengdu Qiqingtang Chinese Medicine Clinic has adopted this method.
Through the offline store, providing customers with thoughtful service, the brand of Qi Qingtang can be deeply rooted in the hearts of the people. There was an 18-year-old girl who studied abroad and did not know why she stopped menstruating. Back in Chengdu, girls and parents hope that children will be treated through traditional Chinese medicine treatment, but only one month, they need to go back to study in time. The girl came to the Qiqingtang Chinese Medicine Clinic. The doctor passed the pulse and thought that the girl might be lack of blood. She opened a lot of Chinese herbal medicines for qi and blood. She used the external + internal adjustment mode. She came to the clinic three times a week, one month later. The case is coming on time.
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