In recent years, with the rapid development of China's mobile Internet technology and the government's favorable signal for promoting medical reform, the scale of the mobile medical market has been growing rapidly. It is reported that the scale of China Mobile medical market reached 2.95 billion yuan and 4.27 billion yuan in 2014-2015, with a growth rate of 44.7%. It is estimated that by 2017, the scale of China Mobile's medical market will exceed 12.53 billion yuan.
In the past two years, mobile medical APP has developed rapidly and has entered the stage of commercialization. Up to now, there are as many as 1,023 medical and health Internet companies in China. There are medical and health Internet companies in the land to get financing, most of them just get the angel wheel or the A round, there are 48 in the B round, the rehabilitation home, the good doctor online, the spring rain doctor, the lilac garden, the apricot forest, the new Oxygen network, family doctors went online to the C round, Peony Drug Network (1 medicine network), Meiyou girl assistant went to the D round, Dahao went to the E round, registered network went to the F round.
While the whole industry is showing a spurt development, a large number of mobile medical companies can't stand the test of reality and time, and have quietly withdrawn from the market without obtaining financing. Even some company products are still under development and have already declared death.
Among the above lists, only 51 health nets, slimming wars, new prospective networks, and Agada transmission doctors have been awarded to the angels. It can be seen that most of the enterprises in death are mainly health care, and there are many enterprises engaged in this field, and the homogenization is serious, and it is not easy to form a competitive advantage. And the needs of such users are not as urgent as diseases, user habits need to be cultivated, and business models need to be exercised. Once there is no big capital injection, it is easy to be eliminated by the industry.
The current medical Internet companies are all on the edge of traditional medical services under the Internet, providing personalized services for the needs of people in different vertical segments, and pursuing the long tail effect. Looking at the leading companies in the medical Internet industry, they are only doing appointment registration and online consultation services that do not touch the medical core. For example, Dr. Chun Yu has completed the industry leader of C-round financing. The independent hematopoiesis model has yet to be explored. The current financing Mainly used to increase the number of users and increase doctor subsidies.
The medical industry is highly complex and has strong control. Policy control has always restricted the development of Internet medical care. Industry insiders assert that if the medical insurance system and doctors' free practice do not open, China's Internet medical care will turn from a feast to a ruin.
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