See how agricultural enterprises play with e-commerce

Twelve this year, I really miss your general manager Miao Guojun in the circle of friends, "Sunbath happiness", repeatedly drying out the looted shelves. I really want you to sell your space mainly because of its dual 12-inch payroll. Alipay vigorously promoted offline payments. Uncles and aunts became the main force, and supermarkets and convenience stores became the main battlefields. In order to grasp the great opportunity for the expansion of the e-commerce platform, agricultural enterprises must first do a good job in three aspects.

This year, the 12th crazyest person is not the online shopkeepers, but the uncles and aunts who lined up at the supermarket. They urgently learned the use of the mobile Alipay Wallet, rushed to supermarkets and convenience stores, and received a 50% discount, which was 50 yuan. Ali Big Subsidy, one-time break through all their use barriers, PayPal sweeps the line to pay.

Among many agricultural brands, I really want you to grasp this good opportunity to play with Ma Yun and open the Alipay event to your own franchise store. On the same day, General Manager Miao Guojun sunk many times in the circle of friends and wanted to be emptied of the shelves. The feeling of joy spilled over the screen.

“Wenzhou Supermarket Double 12 uses Alipay minus 50 activities. I really want your product to have most of its product store shelves, ground piles, and initially estimates that it will sell more than 10,000 bags!”

“Today's 272 participating in the event really misses your chain, Alipay has already traded 12,000! The power of O2O and the third party cooperation! Activities continue! Open to 12!”

If agricultural products are used as e-commerce providers, if they can develop the trend of the e-commerce platform, they will do half the work. As a senior agricultural product planning company, Fulai believes that the agricultural enterprises must have the same opportunities as the e-commerce platform. Things.

1, e-commerce platform to promote, the goal is to grasp the use of the crowd, the core means will fall on the consumer, so the platform promotion must be grafted products, the more branded products, the more opportunities to become e-commerce strategic expansion choice. The Double Twelve Alipay entered the line, and the subsidy was finally the product. The fast taxi subsidy taxi system also needs to rely on the taxi consumer demand. This product generally needs to meet three requirements: strong brand influence, a wide range of consumer groups, and a wide range of channels for easy purchase. Ma Yun and Xinjiang signed a strategic cooperation framework, in which Xinjiang's agricultural products are an important sector, and Xinjiang's agricultural leader Xiyu Orchard has become the main partner of cooperation. The Double Twelve Alipay activities can be seen, I really think you are also in line with these three requirements. In fact, food and agricultural products have their own unique advantages in this regard because of their own characteristics. Many brands can reach or meet these three requirements in the region. The core problem is that food companies must raise their awareness of e-commerce and abandon e-commerce. The “original” concept of e-commerce in online stores points e-commerce to the corporate strategic height.

2. According to their own status quo, traditional agricultural enterprises must adopt a strategic emphasis and strategic practice on e-commerce. Currently, e-commerce is still developing rapidly, and various innovative methods and methods are constantly emerging. Only when the network is continuously implemented in practice, will it not be. When others succeed, they can only come to the sea. I really want you to get involved in e-commerce since 2009. In the early days, online fakes were forced. In 8 months after e-commerce was formally established in 2012, it took the first place in the double 11-red dates category, with 5.8 million transactions on the day. It is higher than its sales for the entire year of 2011. Since then, I really think that you attach great importance to e-commerce channels, start to develop a special e-commerce strategy, redesigned its own independent products, as well as e-commerce unique packaging. Up to now, I really think that you no longer regard e-commerce as a traditional and normal brand shipping channel, but as a business model, serving the group and serving the brand.

Since last year, I really hope that you will start to optimize and upgrade your storefront. At the same time, you will come up with a store 2.0 strategy and plan to upgrade the “four-in-one” model of direct-operated stores to create “product exhibition, customer experience, humanized service, and informationization.” "As one of the second generation I miss you store. In addition to the original product sales function, the store strengthens the consumer experience and enhances user-friendly services by beautifying the in-store environment, configuring casual cafes, health introductions, free tasting, free deposit, door-to-door, and postal services. Customers provide free Internet access, charge bus cards, and even pay telephone bills, utility bills, on behalf of receiving and sending express delivery, etc., to achieve information, truly customer-centric.

3, e-commerce is not isolated, agricultural products to do electricity supplier, we must pay attention to e-commerce and the original advantage of grafting, many agricultural products, especially in the domain name products have high visibility, early channel and other congenital advantages, how to innovate will congenital advantages and platform The combination of advantages is the key to the planning of agricultural products. As soon as LeTV enters fresh life, it first starts with the crabs. It is precisely because this category has a strong appeal. I really want you to be unique in this Double 12 event, mainly because of the advantages of the chain stores. The effective integration of e-commerce is also a good example of a concentrated performance of chain terminal adjustment. The enterprises that do agriculture have accumulated many traditional advantages in the long-term management, such as brands, channels, terminals, and so on. They are always innovating in e-commerce, and these traditional advantages can find a lot of unexpected binding points and burst out of amazing energy.

The Alipay and I really want you to reach in-depth business cooperation in many aspects: First, from December 1 to December 31, the two parties jointly launched a subsidy program. During the event, Alipay thought that you would put Alipay POS machines into nearly 300 directly operated stores and promote the use of Alipay wallets. Second, Alipay invested a certain amount of resources, pushed information to Alipay 150 million members, guided Alipay members to think about your spending, and third, I really wanted you to guide customers to pay with Alipay wallets. Fourth, on the day of the dual “12”, I really want you to launch a 50% discount on designated products for customers who pay with Alipay wallets, with a maximum discount of 20 yuan. In addition to “Double 12”, 10% off the entire December event, The highest discount is 5 yuan.

The multi-pronged deep cooperation model, with Alipay's cash subsidy skills, will quickly achieve a win-win business promotion under the Alipay line and wish you a win-win sales increase, and will create a virtuous circle for both parties' business. Imagine that you can rely on it. This project will launch more in-depth online and offline integration and will better integrate your e-commerce and franchise stores.

Alipay's aggressive march into the line will create a major competition for UnionPay. It is believed that the banks will no longer be able to stand still. The next time the China Merchants Bank or Everbright Bank launches activities, it is a good opportunity for the agricultural companies to combine their opportunities. , to take advantage of the platform's expansion opportunities, to achieve good agricultural planning for their own brand, do not have to wait until the next double twelve!