Gadob launches new slogan or is in dispute

On January 31, the Guangzhou Intermediate People's Court issued a procedural ban, adjudicating that Jiaduobao had implemented false propaganda and misled the consumers and demanded that the use of "Wang Laoji renamed Jiadubao" and "national sales leading red cans be stopped immediately." Herbal tea was renamed "Jadeobao" slogan.

Recently, after receiving the ban on v., JDB launched the latest slogan, "Each country sells 10 cans of herbal tea and 7 cans of Jiabao." To replace the slogans that were previously suspected of propagating “Wang Laoji’s name change” for false propaganda.

Wu Changhai said that the product named after the “Jadeobao” word is a new brand that has only been on the market for several months. The slogan says that "7 cans per 10 cans is JDB", which is obviously confusing JDB's name as the company's name and JDB's brand name as two completely different concepts. "This is also a false propaganda that misleads consumers in challenging consumers' IQ and violating the law's bottom line."

"According to our understanding, about 70% of JDB's sales last year were contributed by herbal tea containing 'Wang Lao Ji'," he said.

In this regard, yesterday Jiaduobao sent a letter to the reporter as "China's industrial enterprise information release center," "about January-September 2012, the national canned herbal tea attention brand market monitoring results proof." According to the monitoring, according to the monitoring, the Red Cans Herbal Tea produced and sold by Jiaduobao accounted for 94.92% of the market share of canned herbal tea, and the canned Wanglaoji made by Guangyin accounted for 2.23% of the market share of canned herbal tea. Other brands canned herbal tea Accounted for 2.85% of the market share of canned herbal tea.

Wong Lo Kat additional lawsuit March 1st, Guangzhou Pharmaceuticals subsidiary Wang Lao Ji Da Health (hereinafter referred to as “Wang Lao Ji”) announced additional claims on JDB, asking JDB to “the red headed Chinese herbal tea sales leader Wang Laoji has never changed his name” The positive advertising campaign to eliminate the negative impact of Jiaduobao's false propaganda on Wang Laoji.

Jia Duobao’s reply stated that the company insists that “the sales of Red Tea Herbal Tea in China is renamed JDB” is an objective factual description. The ruling seriously deviated from the facts and wrongly applied the law; the two additional lawsuits filed by Guanghua are purely unreasonable. There should be no legal support. The company said it will continue to appeal.

Related News Wang Laoji sold 6 billion yuan profit last year, 30.96 million yuan, one-tenth of the total profit of Guangzhou Pharmaceutical. Yesterday, GPHL held a performance announcement of listed companies and announced sales revenue of 42.8 billion yuan, a record high. At the same time, the sales of red cans and green box Wang Lao Ji reached 6 billion yuan.

According to Guangpharm Group, the group’s revenue in 2012 was RMB 42.815 billion, exceeding the target of RMB 2.8 billion. It increased by 29.58% year-on-year, and revenue and growth both hit record highs. The total profit realized was 1.646 billion yuan, an increase of 24.46% over the same period of last year.

Among them, since the formal recall of the production and management rights of the red cans and red bottles of Wanglaoji herbal tea in May last year, the red cans and green boxes Wanglaoji brought a total of 6 billion yuan in sales revenue to the Guangyao Group. Guangyao expects that sales of red cans and green box Wang Lao Ji will reach 10 billion this year.

Last Saturday, Guangzhou Pharmaceuticals, a listed company of the GP Group, disclosed its 2012 annual report. According to the report, Wanglao Jida Health, which mainly operates the Wanglaoji brand, achieved a total profit of 30.96 million yuan last year, about one-tenth of the total profit of Guangzhou Pharmaceutical.

According to financial reports, Guangzhou Pharmaceutical's sales expenses in 2012 increased by 91.25% over the previous year, mainly because Wanglaoji Health Co. increased spending on advertising and marketing personnel expenses.

In order to promote the recovery of the red cans Wanglaoji brand, Guangyao Group is also increasing marketing investment. Last year, Guangpharm said that Wang Laoji’s investment in brand integration marketing in 2013 will soar to 2 billion yuan, and it will complete cooperation with CCTV, Hunan TV, Sichuan TV, Zhejiang TV, and other national Davids.