Fujifilm: Developing Pharmaceuticals and Cosmetics Business

According to the report of Kyodo News, the new president of Fujifilm Holdings Co., Ltd., Nakajima Chengbo, said in an interview on the 12th that it will strengthen the sales of pharmaceuticals and cosmetics mainly in emerging market countries, saying that “global demand is growing and will be strong. Develop these areas."

Fujifilm's goal is to increase the sales volume of health care products such as pharmaceuticals, cosmetics, and medical diagnostic equipment from approximately 290 billion yen in 2011 to 1 trillion yen (approximately RMB 80 billion) by 2018. Regarding areas where development is focused on, Nakajima mentioned "South Korea and Turkey that love Japan and favor 'Made in Japan'."

In addition to the health care business, Nakajima emphasizes that high-performance raw materials such as LCD optical films are also the core businesses supporting the future development of the company and will continue to generate profits from these areas. He pointed out that in recent years the company has come out of film as the focus of the business model, but new businesses such as cosmetics need to strengthen the marketing power of goods.

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