Two days ago, Xiaochun, one of the earliest readers of the arterial network, said in the first venture group of the arterial network: "There are several friends who want to do Internet medical treatment recently. I recommended your WeChat public account and recalled it. The enthusiasm of this group in the past."
That was in 2014, the people of the whole country were attracted by the novel Internet medical treatment. The star companies such as Chunyu doctor, micro-medicine, and lilac garden were all sought after, and many related Internet medical projects were launched and financed.
For example, the new oxygen founder Jin Xing and the more beautiful founder Liu Di, who later became the two giants of medical beauty, are in the first venture group of the arterial network. The most fun thing is that the two companies only get new In a round of financing, the two founders will run into the group to make a big red envelope and have fun with the friends.
At that time, everyone’s main dream was about how the Internet transformed medical care and how to bring people a better world. At that time, even though we knew that entrepreneurship will inevitably have many hardships, we can only truly experience it after we have personally experienced it. Innovation is so difficult, and the proportion of failure is so high:
50% of the startups we have reported may face dissolution or transformation;
70% of the traditional company transformations we have reported or learned have not been transformed successfully or abandoned.
Only a few companies can survive and grow. Of course, this process is bound to be extremely difficult.
The resurgence of the Yinchuan Internet Hospital is a great insistence of a group of people.
(Image from the Chinese government website WeChat)
On June 4, Li Keqiang, member of the Standing Committee of the Political Bureau of the CPC Central Committee and Premier of the State Council, investigated and inspected at the First People's Hospital of Yinchuan City.
Yes, Internet medical care has recently become hot. The most representative is the song of ice and fire at Yinchuan Internet Hospital. In April of last year, Yinchuan Internet Hospital just ushered in a hot, a large number of enterprises are going to Yinchuan, and suddenly a "Internet treatment management method (trial)" (draft for comments), so that everything came to an abrupt end.
At that time, many opinions in the industry, now I think that memories are still fresh, as in yesterday. However, the point of view is not important. It is not important to look good or not.
What we believe is that the development of the industry has its own rules. Facing the turmoil of new things, the repeated and regressive policies are necessary experiences, and the policy makers are also human beings. It is also necessary to pass a lot of experience and witnesses in order to make up their minds.
Beginning in April this year, important national leaders and institutions began to pay attention to Internet medical care and Internet hospitals frequently, from Shanghai to Yinchuan, from first-tier cities to remote cities, from the leaders personally inspected the organization officially issued, one year, the Internet Medical has ushered in a real turning point.
Everyone must have noticed the continuous report on the good doctor Yinchuan Internet Hospital in these days. Yes, this is an advertisement, but we like this kind of advertising.
Because we know too much about Mrs. Great, Yinchuan, and many Internet medical entrepreneurs, what have they experienced in the past year:
Micro-medicine first launched the concept of Wuzhen Internet Hospital, to test the boundaries of many policies and services, and has made Internet hospitals their own iconic business;
The good doctor just gambled on the Internet hospital. He can say that the doctor has been doing this for so many years, but he has never been so All in, but suddenly stopped calling;
At the time, the Medical Association was on the way to an Internet hospital. When they saw the documents, the words they described later were: "to the dark moments";
The reporters of the arterial network have been in the relevant group of Yinchuan, from the excitement of everyone to the moment of silence, much like the picture of rain in the movie when it is not good, many activities are cancelled, and many reports are withdrawn. Everyone has only one word, wait.
But we know that most people don't give up, just become more low-key, silently optimize the experience, first make the best products in a limited space, and firmly believe that good opportunities will come.
In the communication and observation with the industry, the arterial network constantly summarizes the experience of the industry, and proposed a medically impossible triangle model at the 2017 Top 100 Forum. Arterial Network firmly believes that the incremental changes brought about by technology must be the best means to solve the triangle of medical difficulties, and Internet hospitals are one of them. Only the development of Internet hospitals requires technological, social, and policy advances in order to usher in a real outbreak.
Then, the inspections of the Prime Minister and Others mean that Internet medical care really broke out? We don't think so. It can only be said that Internet medical care has passed through a barrier and ushered in new development opportunities, but this does not mean that the latter is a smooth road.
What have we gained in this process?
The new medical era with technology as the core is coming
The major changes in each historical era will always have many visions that can be recollected afterwards.
In 2016, Ma Yun put forward the concept of “five new and one flat†at the Yunqi Conference, new retail, new manufacturing, new finance, new technology, new energy and a fair environment. After that, Wuxin became a new outlet, especially the new retail that Ali is best at has begun to undergo earth-shaking changes. The core of all this is the change of new social relations brought about by technology, changing the relationship between suppliers, stores and users, and the formation of new formats.
In 2018, the chip war between China and the United States will allow China to completely embark on the route of a technologically powerful country. There will be no hesitation, and no luck.
Let's think about the scenes that Internet medical care has gone through these years.
When we reported on Internet medical treatment in 2014, the focus at that time was APP. I believe that as long as it is a product made with APP, it represents a new technology. Now, APP has become the foundation like mobile Internet and smart phone. The focus of the facility is back to the value itself brought by the product itself.
In 2014, when promoting products, startups focused on what is the popularity of APP and how to use it. Now doctors, hospitals and other related people have long been a heavy user of APP.
The revolutionary explosion of technology often does not mean that subversive technology has emerged, but that the behavioral habits of the masses have been subtly changed. For example, mobile payment is the biggest change in the past few years. This is not a revolutionary technological breakthrough, but a change in the most difficult to change power and habit.
Zhang Yu, CEO of Chun Yu, had a very interesting association when he met Ali’s box horse. The relationship between the store and the customer in the new retail era has changed, and the relationship between the hospital and the patient has changed very closely. After seeing this article by Zhang Wei, I quickly got through the phone with Zhang Wei. This is a topic that we have been paying attention to in the digital medical transformation that we have been paying attention to recently.
We can boldly imagine:
Future medical care will inevitably bid farewell to the encounter relationship between hospitals, doctors and patients, and will inevitably lead to closer connections through technical means;
A large number of medical services will become mature business and online business;
Technology is the only way to change the triangle of medical impossibility. When the Internet, mobile Internet, Internet of Things and other related technologies all reach a certain position, subversive reforms naturally come, and before the advent of subversion, they are gradually changing;
Internet medical care is the most fundamental kind of change. It does not explode, nor is it a technological revolution. It just changes behavior habits. Just like e-commerce, this does not make people live forever, but it is effective, practical and popular. Therefore, the market is huge enough to bear enough dreams.
In fact, most of us can foresee, because many are slowly becoming reality. The real difficulty is, when will the eruption moment come?
What really determines a person’s value is the choice of those difficult times.
How difficult is it to make a decision, how many people can really understand?
Clayton Christensen, who has twice won the "Top 50 Most Influential Business Thinkers in the World", wrote in his book "Innovators' Prescriptions" that have influenced countless medical entrepreneurs: Most innovators lack weapons that revolutionize the system and can only be effective in cost control and efficiency improvements for a certain part of the system. Few of these people have a commanding vision and strength to re-architect institutional elements.
Entrepreneurs, especially founders, may be the most exotic of human beings. Whether he or she is a start-up, or a listed company or even BAT's Ma Yun, Ma Huateng, and Li Yanhong, they will always face tough times and difficult choices.
The hard part of decision making is that even if we do the high level of BAT, there is still a lot of information fog, there is never enough information to make decisions; the hard part is that each decision means cost, success, or Failure, even death.
So why entrepreneurs are so valuable, why entrepreneurs are an important force in changing the world. Because they may face 50% of failures every day, they may make various decisions, and they still have nothing to do with their colleagues.
Looking at it, China is the most daring to make decisions without being afraid of being a liar or a madman, but if it succeeds, I am afraid that only Ma Yun will be alone.
In addition to the lack of technological sense and the big madman "Eron Musk" abroad, Ma Yun's every step of commercial innovation shows super strategic and decisive power, which is actually very rare. Because most of the companies are taking a step by step and succeeding with the arrival of the opportunity.
I believe that for the boss or CEO who often has a headache at the company's next step, knowing the next step may be the happiest thing in the world.
This is exactly what the arterial network is doing. It is to set up a future medical college. We are trying to solve two problems:
1. Crack the asymmetry of information so that innovators can be in the same channel and share global vision, thinking, resources and methods.
2. Find people who are in the same industry, establish a relationship of trust, and integrate into the innovative supply chain system of medical care.
Ali's digital layout will become the main theme of future life and an important force to promote medical innovation.
The first official appearance of the Future Medical College is to co-host with Alibaba Cloud University to open a major course in medical digital transformation. During this time, I went to Ali many times, including the Hangzhou headquarters, Beijing headquarters, and repeatedly communicated these questions: Why is Ali always strategically leading the opponent for many years? What is the relationship between Alibaba Cloud's technology and digital future layout? Ma Yun said that the future hospital, is it really there?
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