Release date: 2016-12-07
Foreign media commented that the freshness brought by wearable devices to consumers no longer exists. If the American company Fitbit wants to survive as an industry leader, it should develop products from people's "like to use" to "necessary use". stage. The following is a summary of the article:
Fitbit's vitality is declining.
In 2009, San Francisco-based startup Fitbit announced its first fitness tracker. This rubber bracelet can count steps, monitor heart rate and record sleep, and the minimum price of $60 makes many people think that wearables will be the next major technology product.
Over time, the current Fitbit is difficult to trigger the market sensation again, attracting new users. Last month, Fitbit first stated that its products were facing a weaker demand.
Product issues have caused the company to cut sales expectations for the holiday shopping season, and consumers used to like to buy a fitness tracker as a gift to friends and family during this time.
Fitbit expects its products to grow by only 2% to 5% in the critical fourth quarter. After experiencing two or three digit growth in seven quarters, the Fitbit growth engine lost momentum.
Stifel analyst Jim? Jim Duffy said that Fitbit is destined to slow down after experiencing phenomenal growth, but this happens earlier than expected.
Fitbit is currently trying to position itself as a health device for long-term monitoring of the body, not just a fitness tracker. The company hopes to absorb more loyal users in this way.
Fitbit CEO James? James Park said: "How can we make a savvy product a necessary device for life? We are thinking about this in many ways."
If Fitbit is successful, the doctor will use Fitbit to track the patient's heart condition in the future, and the physiotherapist will ask the patient to wear Fitbit to monitor their recovery at home.
However, analysts say the entire wearable sensing device and tracker industry is in a stagnant stage of development. Market research organization IDC analyst Raymond? Ramon Llamas said: "The fitness tracker product is not new. Consumers are a fickle group."
Professionals say that fitness trackers are currently in a difficult position because they don't have features that other devices can't. Devices such as Fitbit have become an accessory, not a must-have product.
A survey conducted by market research firm Gartner this summer found that in the United States, the United Kingdom, and Australia, about 30% of users will not use it after wearing a fitness tracker for a while.
Fitbit's situation is not the worst. Competitor Jawbone laid off 15% of its work last year. Instead of selling products through its website, the company uses other retailers such as Best Buy to distribute its products. Jawbone faced funding problems and borrowed $300 million from BlackRock last year.
Other small wearable device manufacturers have chosen to "sell" in the absence of market conditions. In 2014, chip giant Intel acquired Basis Science, a fitness tracking watch manufacturer. Intel also recalled it last year due to overheated products. Last year, life fashion brand Fossil took the fitness tracking equipment startup Misfit into the bag and integrated some of its technology into its own watch products.
According to sources, Fitbit is negotiating the smart watch manufacturer Pebble and has entered a critical stage of negotiations.
Even the tech giant Apple has not yet made smart watches a heavyweight product. Although Apple launched the Apple Watch in 2014, its first-year sales were twice that of the iPhone's first year of launch, but it failed to continue the company's new product.
Since its launch in 2009, Fitbit has been a leader in the industry, ranging from simple step-by-step wristbands to smart watches with more features. Since the first quarter data disclosed by Fitbit to the US Securities and Exchange Commission (SEC) in March 2014, the company's product sales have increased by more than 350%.
27-year-old California young Vignes? Vignesh Ramachandran bought an entry-level Fitbit product and wanted to motivate him to do more exercise. Since the purchase of this fitness wristband, Ram Chandran has also been used intermittently. He said: "It is still very clear to see when I exercise a little more."
The signs of a slower Fitbit growth first appeared in February of this year. At the time, the company warned that the final release of the new product was under tremendous pressure. The company's new products include new features such as mobile push, but most of the other products in the industry already have similar features.
A former Fitbit employee revealed that it was not long before the early sales data showed that the company’s first smart watch, the Blaze, which sells for $200, and the stylish Alta fitness tracker, which sells for $130, did not meet the stated goals. Fitbit said it would not disclose specific sales data for various products, but the company said earlier in March that Blaze sales exceeded its internal target, and that the two products sold more than a million in the first month of listing.
This spring, Fitbit hastily completed the redesign of its most popular Charge series. In 2016, Fitbit launched four new products, the most in history, but sales growth is still slowing down.
The smartphone copies some of the features of the fitness tracking device. In an investigation of people who won't buy fitness tracking devices next year, Gartner found that nearly 35% of respondents gave the reason that "smart phones can do everything I need."
Fitbit CEO Parker is trying to bring Fitbit more to health. He is developing tracking devices that can help detect, scan, and diagnose long-term health. He said that the Fitbit tracker will become the body's inspection engine indicator.
However, entering the medical industry has put the accuracy of the Fitbit tracker to the test. At present, consumers have already sued Fitbit, saying that their devices cannot accurately record the user's heart rate. In response, Fitbit responded that the lawsuit was unfounded and the performance of its products met industry standards.
Parker said that Fitbit needed to upgrade its sensors and convince doctors and medical practitioners to use the company's products. Parker said: "I think if we can do this, there is still a huge development opportunity."
Source: Legal Evening News
Daily Cleaning Nitrile Gloves,Hospital Medical Grade Gloves,Medical Grade Nitrile Gloves Blue,Medical Grade Blue Nitrile Gloves
Puyang Linshi Medical Supplies Co., Ltd. , https://www.linshihealths.com