According to the "Several Opinions of the State Council on Promoting the Development of Health Service Industry", by 2020, China's health service industry will reach 8 trillion yuan, and China's health industry has enormous opportunities for development. Such a large-scale profit market has naturally attracted a lot of capital. Since the beginning of the first year of Internet medical treatment in 2014, various Internet medical platforms have sprung up, and the capital competition behind them has also intensified.
The giant headed by BAT took the lead in the layout and segmentation of the Internet medical market, while some emerging entrepreneurial platforms focused on the vertical medical field and occupied a place in their respective fields, maintaining a vigorous development momentum. Taking cardiovascular and cerebrovascular diseases as an example, the rising star Orange doctor was founded in 2015, focusing only on the chronic disease segment of cardiovascular and cerebrovascular diseases. Dr. Orange invited the brain and brain doctors of the top three hospitals to settle in their platforms, using the fragmentation of doctors. Time, for patients with cardiovascular and cerebrovascular diseases, appointment experts, consultation and accompanying consultation, remote consultation, medication guidance, appointment of beds, surgical arrangements, health insurance, post-hospital follow-up, health management and other services, hope to let the majority of patients with cardiovascular and cerebrovascular diseases, Spend the least amount of money to enjoy the best quality medical services and ease the problem of getting sick.
Take a real patient story as an example: In the high-risk season of cardiovascular and cerebrovascular diseases in winter, the Guangzhou girl Hui Min, who was after the 80s, introduced her through the Orange Doctor platform and met with the experts from the heart and brain of the Guangdong Provincial People's Hospital to solve the problem. Blood pressure father is difficult to see a doctor. Hui Min’s appointment with the expert was at 8:30 in the morning. She thought it would take a long time to go to the hospital as usual, but when Hui Min went to the hospital, she found that her specialist doctor was already in his office. Waiting for her. On the platform of the Orange doctor, there are not many patients who have had the experience of “difficult to see a doctor†like Huimin. They finally solved the problem of seeing a doctor through the platform of the orange doctor.
For a mobile healthcare platform, the foundation for innovation and sustainable development is to deeply address the needs of doctors and patients. The full-process service model provided by Dr. Orange not only revitalizes the idleness and fragmentation time of the platform doctors, but also captures the core needs of the patient's medical care—that is, face-to-face communication and consultation with experts. Experts stationed on the Orange Doctor's platform will distribute their non-working hours to the platform for patients with needs to make appointments or conduct remote consultations (telephone consultation, graphic consultation). For the experts, this not only saves time, but also improves medical efficiency. For the patients, there is no need to queue for a few hours. In the waiting area for half a day, they can go through the Orange doctor platform at any time, don't care about the experts, don't line up for direct medical treatment, or consult with doctors at home. Consultation, to achieve a doctor without leaving the house, greatly saving the patient's time and energy costs.
Today, with the explosive development of mobile medical care, a platform that is similar to Orange's “small and sophisticated†is constantly appearing. Every mobile medical platform emerges to solve a specific problem in the medical field. It is foreseeable that mobile medical care will change people's lifestyles and change people's understanding and awareness of health management, and show health management in a more "new wave" way. Mobile medical care will set off a new round of health. revolution.
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