In 2014, it was recognized as the so-called “first year of mobile medical care â€, and many mobile medical companies including the company founded by the author came into being. Under the aggressive march of entrepreneurs and the fierce pursuit of capital, mobile medical care is hot, but there is no such subversive situation in other industries that have been invaded by mobile Internet. This is because there are too many pits on the road of mobile medical entrepreneurship, which hinders The advancement of entrepreneurs.
The doctor has no motivation and will not use it.
"The doctors get the world", doctors are at the core of the medical system, but they are actually outside the mobile medical. Mobile medical care is very hot in the capital circle, entrepreneurial circle, medical circle, and media circle, but it has not been hot enough to enter the core of medical service providers - doctors. According to a survey report of doctors in the top three hospitals, doctors generally know little about mobile medical care except for the old Internet medical brands in the PC era such as doctors and clove gardens. Even the larger mobile medical enterprises such as Dr. Chun Yu, the top three hospitals The doctor's awareness is still very low.
One of the most important reasons is that doctors have no motivation. Many doctors are very busy with their jobs. Internet medical care is high risk (at least they think so) and low income, which does not raise too much interest. In addition, the policy of breaking the gap of medical talents, such as multi-point practice, has a long way to go. There is no urgent need for doctors to improve their popularity. Some doctors are just curious to try and find that they are slowly deactivated after they are not effective.
In fact, many doctors don't know how to use mobile medicine. Don't laugh, this is a very real pit. Mobile medical is “mobileâ€, and the reality is that many doctors don’t even use computers, let alone mobile apps. Many doctors' WeChats are not commonly used, and even some of the "wonderful" doctors are still using traditional non-smart phones. Of course, with the further popularization of smartphones and the growth of young doctors, this pit will gradually become smaller.
Patient low frequency use and data islands
The patient's low frequency usage is related to the medical industry's attributes. Medical treatment is a relatively low-frequency behavior. In addition to chronic diseases, a large number of common diseases are low incidence and short duration. Users are very anxious when they are sick, and they are no longer concerned after they recover. On the other hand, the patient's psychology generally does not see the coffin without tears. When the disease is not serious, the patient is not very concerned about his health.
Domestic public hospitals are independent of each other, and at the same time lacking similar large-scale medical groups in the United States, resulting in patients' information being unable to communicate between different institutions, and the data is severely isolated. When big data in all walks of life are in full swing, the medical field is difficult to do in this respect. If it needs to break through, it still has to do a lot of basic work.
The medical industry is flooding with non-standard needs
Doctors in different departments of the medical field have very different needs, and even different needs for different diseases. Many of the needs are non-standard, and the products that mobile medical entrepreneurs have made satisfy the doctor, but they cannot satisfy another doctor. Non-standard requirements are easy to bring entrepreneurs into various pits. After falling in, they find that the food is tasteless and it is a pity to abandon it.
Lack of talent
Under the tide of entrepreneurship, the talents of the mobile Internet are scarce, and the number of people who understand both the medical and the Internet is rare. The core competitiveness of a startup company is nothing but a talent. Mobile medical products, operations, and promotion all require relatively cross-border talent. The competition for mobile medicine after the first year of entrepreneurship is actually competition for talent.
There are many pits on the way forward, and the speed of advancement will be slow, which is why mobile medical care is very slow. My generation still needs to persevere and prepare for a protracted war. The hot drive of mobile medical entrepreneurship has led many people to enter the entrepreneurial army. The former medical, media, and consulting companies are eager to try, but before entering, it is necessary to think about whether the business model can bypass these pits.
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