StartUp Health recently released a statistic that the total investment in digital healthcare in the first three quarters of this year was $5 billion, which is twice the amount invested in 2013 (although it is not worth mentioning compared to other industries) See the promising prospects of this industry).
Big names like Google, Apple, Walgreens, CVS and Microsoft are trying to make innovations in this area and take the initiative. Moreover, new digital medical products and services are released almost every day.
However, if you uncover the glamorous veil of digital medicine , you will easily find some hidden information.
For example, my friend Anna McCollister-Slipp recently wrote on the Huffington Post about “How long does it take for patients to enjoy the benefits of the digital medical revolution?†The article says that patients still live in a virtual world and cannot Doctors communicate and cannot access their personal body data.
In fact, to truly enjoy the medical convenience brought by digital technology, we still have a long way to go, because we rarely talk about the daily struggle of health managers and the medical staff to understand and receive rapid development of digital medical care. Bringing innovation.
Jim, Sally, Dan and Maria reveal the secrets of digital medical hidden
In the past year, I spend time each week communicating with doctors, marketers, data analysts, insurance agency executives, consultants, and other health care workers around the world. I want to better understand the numbers. Medical needs and perspectives.
Many issues have been revealed from our conversations. I call it the secret of digital medical care. They are confidential, but because of confidentiality, they rarely appear in news, blogs, and conferences.
What I am talking about here is not a global trend. On the contrary, I am concerned with individuals, ordinary health managers and medical professionals. They are the core of the normal operation of the digital medical machine. If they do not support it, the digital medical revolution will only It is a slogan.
Below I briefly describe the four common phenomena that appear in my conversation. The names of Jim, Sally, Dan and Maria are fictitious and represent many health management and medical professionals in the industry.
People are trying to find a place in digital health
Secret 1: People are struggling to find their foothold in digital health
Sally is a senior practitioner with 20 years of experience in the medical industry . She sees the importance of digital healthcare in the medical industry.
So she led her team to develop some innovative digital healthcare projects, but these actions were hampered.
She was very interested in the reforms that were more involved in digital health, but she found it difficult to understand and enter the industry, and she said that there was too little experience.
Sally is confused and even doubts his ability, but passion will recede with time.
What should Sally do?
Secret 2: Some people who try to innovate in large or bureaucratic institutions are disappointed and ready to give up
Dan works in a medium-sized medical system. He often connects with other digital health doctors through social media and participates in many medical conferences, trying to use digital medical tools to help patients.
However, doing this kind of thing in the place where he works is tantamount to effortlessness. At present, the leaders focus on a very large electronic medical record project. He is also very pleased that the hospital has entered the digital age, but it is disappointing. What he advocates is a lot of meaningful digital medical innovations that help patients in a timely manner, save costs, and get support from colleagues, but they are not accepted and valued by leaders. It is difficult in this bureaucratic waters. Let digital medical test the air normally, so that he wants to give up on digital medical care.
What methods can Dan use to overcome these obstacles?
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