Bottleneck and Trend of Development of Health Industry in China

Sub-health is the third state between health and disease. Although it is only externally manifested as a decline in body capacity, the potential threat is very large, and it is often a precursor to some chronic diseases. The World Health Organization attributed it mainly to the stress in modern life, increased work pressure, unreasonable diet, irregular lifestyle, and lack of exercise. In this situation, people need to take preventive and self-care measures to prevent the eventual occurrence of the disease, thus creating a huge demand for health products and health services (not just medical services).

Health industry has become the largest industry in developed countries

According to statistics, among the 15 internationalized industries classified according to international standards, health care is one of the five industries with the fastest growth in world trade. The annual sales growth of health foods exceeds 13%. In the current global stock market value, the market value of the health industry-related stocks represents about 13% of the total market value. In developed countries, the health industry has become a powerful driving force driving the growth of the entire national economy. The value-added of the health industry in the United States, such as medical services, pharmaceutical production, and health management, accounts for over 15% of GDP, and is the largest industry in the United States; Canada, Japan, etc. The added value of the country’s health industry accounts for more than 10% of GDP.

A study in the United States shows that if medical treatment is used to extend the life expectancy of Americans by one year, it will cost tens of billions to trillions of US dollars. With a healthy lifestyle, it will be possible to reduce the overall number of chronic diseases by half, and the average life expectancy without spending much money. Extended for 10 years.

The World Health Organization predicts that the prevention and treatment of chronic diseases will account for 80% of China's medical expenses. In the next 10 years, premature deaths caused by heart diseases will result in $585 billion in economic losses. Deaths caused by chronic diseases account for 85% of the total deaths in China, causing the disease burden to account for 70% of the total disease burden. Health care through dietary supplementation costs less than 10% of the cost.

According to the National Development and Reform Commission and the Ministry of Industry and Information Technology's "12th Five-Year Development Plan for Food Industry", China's nutrition and health food industry will reach 1 trillion yuan by 2015, an average annual increase of 20%. According to statistics from the China Health Association, China's per capita consumption of nutritious and health foods is expected to reach 300 yuan in 2020, and the total market capacity will exceed 450 billion yuan.

The Minister of Health, Chen Xi, once stated that “investment in health should not be regarded as a social consumer expenditure, but as the country’s most important strategic investment. The contribution of the health industry to the national economy is an implied future with great value” Green CDP', the Chinese government should actively guide the sustainable development of the health industry, so that it accounts for about 8% of the gross national product, becoming a pillar of the national economy."

There are "five bottlenecks" in the health industry, such as weak corporate R&D strength.

However, compared with developed countries, the development of China's health industry lags behind. Zhang Hai, a researcher at the Universal Health Industry Research Institute, pointed out that at present, China's health industry has "five major bottlenecks", such as the lack of public ideological concepts, insufficient trust in the industry and the market, and weak corporate R&D strength.

At present, the added value of China's health industry accounts for only 5% to 6% of GDP, which is lower than many developing countries. Inadequate products and innovations to imitate developed-country products, many focused on price competition in the low-end market, lack of high-end industry incubation and service platform.

Most health companies are small in scale, weak in R&D, and lack systematic integration of competitive products, core technologies, health services, and transmission paths. They cannot provide consumers with a complete health solution and a successful business model. Lasting possession of health.

Inadequate industrial regulations and standards have made it difficult for the entire industry to standardize and emerge large enterprises. Investment in healthy public infrastructure has also been insufficient. According to statistics, the cost spent on prevention only accounts for 7% of China's total health expenditure. The major funds are spent on serious illness treatment and hospice care that have little practical effect, that is, spending 2 days on a lifetime health fund. /3 or more. Although the state has vigorously promoted the "prevention of disease," it lacks a strong "safeguard system." The public is afraid that they will get sick, but they are reluctant to take extra money to prevent the disease and put it in a dilemma.

Medical crisis of confidence, serious food safety problems, and excessive flicker of health care products have led to insufficient public confidence and trust in the industry and the market. Due to the above reasons, various investments are unwilling or inaccessible to the health industry, resulting in restrictions on the development of the company and the entire industry.

Build a "healthy" high-end integrated service platform <br> <br> in Shenzhen, the Shenzhen Power Investment Corporation's investment in the construction of a building about to be completed, which is the nation's largest health industry chain of theme mall - "CLP happiness MALL”. At the recent "Chinapower Happiness Mall" industrial development seminar, Shenzhen Guodian Investment Co., Ltd. director Guo Jian said, "Shenzhen CLP, as an important company in the electronic information industry national team, has the responsibility and obligation to lead China's health. The development of the industry."

Hou Guangming, general manager of Shenzhen Zhongdian Investment Co., Ltd., described that in “CLP Happiness MALL”, people passed various physical examinations to obtain their own body indices and health evaluations and suggestions. However, apart from the traditional physical examination, physical examination is only a small part of it. Shenzhen Zhongdian also builds a data center and an integrated service center based on "production and service providers' holographic electronic archives," based on the use of " "Cloud Platform + Big Data + Mobile Internet + Internet of Things" and other advanced information technologies form a third-party intelligent integrated service platform for the health industry. Use this platform to promote coordinated development model innovation among government agencies, health product manufacturers, health engineering solutions providers, health management service providers, channel managers, logistics and supply chain service providers, financial investment and financing providers in the health industry chain. Provides one-stop services such as e-commerce information, international outsourcing, supply chain management, modern logistics, transaction, payment, and other management platforms and credit evaluation systems for the health industry, providing flexible, convenient, safe and efficient health industry production and service providers service.

Guo Jian said that it will also provide deep-information support for health management to end customers in the health industry. That is to provide a data base and comprehensive service center based on "holographic electronic archives of terminal home users" to form a comprehensive service platform for healthy life management. Provide services such as online shopping for health products and services, remote diagnosis and treatment, smart care, health catering, health sports, health training, personal health reports, health fund services, etc., to promote medical, healthcare, sports, beauty, catering, leisure and community services, etc. Related service industry innovation and development model.

Hu Jianping, the statistics and information center of the Ministry of Health, said that the current medical and health needs of all people in China are met by hospitals. Most of the people's medical service needs are met by large hospitals, resulting in “difficult to see a doctor, expensive to see a doctor” and the use of medical resources. Reasonable, it also leads to "re-treatment, light prevention" problem. In the future, it should be people-centered and different people have different medical and health needs and meet different levels of medical and health services. That is, with health management as the starting point, “prevention is the mainstay, and prevention and control are combined”. Health, sub-health, and high-risk populations should effectively use medical resources through the community and other “health management services” to improve service levels and ease the “difficulty of seeing a doctor. Expensive problem.

Guo Jian said that "China Power Happiness MALL" is located in the global health industry integrated service platform. Through large-scale corporate agglomeration, resources are integrated, costs are reduced, and core competitiveness is jointly improved. Using information technology as a means to promote the adjustment of the structure of the health industry, a multi-industry coverage, a full-process infiltration, and an all-round development pattern will be formed. Achieve R&D, production, sales, and service integration of industrial integration to help companies occupy the high end of the value chain. Build a healthy IoT with the Internet of Things and cloud technology as its carrier, communicate information through convenient processes, achieve smooth information communication within the industry chain, and apply IoT and cloud technologies to health medicine, health care, health monitoring, and health In areas such as management, the sharing of network resources in the relevant elements of the health industry can be achieved.

Guo Jian frankly stated that due to the lack of top-level design, the development of China's health industry currently lacks a unified long-term strategic plan and a systematic and strong supporting policy for the health industry. He suggested that relevant departments can give policy support in administrative examination and approval, finance, taxation, land concessions, and talents, and hope to formulate preferential policies in e-commerce and IoT platform projects related to the development of the health industry. Strive to adopt policy guidance to accelerate the healthy and orderly development of China's health industry.