Every day at 7 o'clock in the morning, the music in the Snow Dragon Ranch in Dalian fluttered. Black cows started their day in a variety of soothing music. After eating, drinking, drinking beer, and drinking, they began to exercise.
Ranch worker Tang Yongzun said: "This is normal except for eating and sleeping. It is all massaged here."
The massager is in operation here, and the black cow turns to enjoy the VIP treatment, and the breeding cattle are moving around.
It is exactly this kind of special feeding of black beef that is now gradually entering high-end restaurants and restaurants in Beijing, Shanghai, and other places. Despite the fact that an expensive portion of 100 grams can be sold for about 200 yuan, there are still many consumers rushing.
Japanese guest Daheshanbo: "This delicious beef can also be found in China. I did not expect it."
Consumer: "It's like eating chocolate in your mouth. It's particularly smooth, delicate, and especially tender."
This kind of high-priced beef that consumers like is all from these black cows who listen to music, drink beer and enjoy massage. There are not many people who can think of breeding in this way in China. Xing Xuesen is one of them. The 49-year-old Xing Xuesen was a national cadre. He raised black cattle because when he was engaged in export trade in the sea at the end of the 1980s, by chance, he discovered that the less valuable straw in China was more expensive than rice in Japan.
Xing Xuesen: "The price per ton of straw is more than 300 US dollars, and the straw in our country is purchased from the place of the common people, then it is only 100 yuan, 200 yuan or so, everyone treats it as a waste, put it Burned."
What does the Japanese do with straw? With curiosity, Xing Xuesen specifically investigated the Japanese market.
Xing Xuesen: "It was found that they were used exclusively for the breeding of a cow. Then it was called the Japanese river cow. They used this straw as a specialized roughage for cattle breeding."
With this major discovery, Xing Xuesen began to purchase straw in the three northeastern provinces. After compressed and dried, it was exported to Japan. The annual export volume was 200,000 tons, and its annual net profit was more than one billion yuan. With the increase in exports, Xing Xuesen gradually found a problem.
Xing Xuesen: "A straw that is close to 2,000 tons or more per year does not meet the export product quality standards."
Because the Japanese have high requirements on the quality of rice straw, Xing Xuesen has purchased 2,000 tons of straw each year from farmers, failing to meet export standards, incinerating the polluted environment, and wasting space in the warehouse. At this time, Xing Xuesen and his wife, Jiang Huiyan, thought whether they could introduce a high-grade cow to eat straw to solve the remaining straw problem and at the same time open up the domestic market for high-grade beef. After deciding to raise cattle, they first investigated the domestic consumer market.
His wife, Jiang Huiyan: "A very good restaurant to spend, Matsubara River Cow is 880, after consumption, it feels good, and, it also needs to make an appointment in this market."
Xing Xuesen and his wife walked around several big cities across the country and found that the consumer market for high-grade beef is very optimistic. The most expensive Japanese beef can be sold for three or four thousand yuan. However, many people still patronize, and this is even stronger. They have confidence in raising cattle. In November 2002, Xing Xuesen introduced black cattle embryos from Australia to breed, and quickly produced 10,000 black cattle in Dalian.
Xing Xuesen: “In the beginning, there was nothing. There were originally a small farmland and several households. Later, these households were relocated and the whole place was flattened and built.â€
After the modern ranch was built, the breeding of tens of thousands of black bulls required a lot of money. Xing Xuesen invested in raising cattle by relying on the profit earned from exporting straw. However, less than six months, Xing Xuesen found that breeding black cattle is not a simple thing to imagine. The original wild black cattle is very full, and it is very easy to be scared by the outside world.
Xing Xuesen: "For example, if you put a firecracker or there is a mechanical noise, it may cause the cow to be scared. It will run. When a cow runs, it will run in this column of cattle. Other cattle The laps followed and then the entire lap was running and running."
As a result of running, the black cows collided and attacked each other. For a time, the cattle farm fell into a terror atmosphere.
Xing Xuesen: "The injury rate is relatively high. At that time, our ranch had died of cows almost every week."
A head of black cow fell in the top and attacked. Xing Xuesen's heart was as uneasy as the frightened herd. He first sent a horn to the black cow. At the same time, he learned from abroad that listening to music for the black cow can soothe its taste.
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